East Anglia's first LEGO Store opens at Chantry Place at 9am on Thursday 29 October, with a free limited edition tile and a free mini build if you spend £35.
Norwich’s LEGO Store opens at 9am today, Thursday 29 October, on the upper ground level of Chantry Place.
Chantry Place calls it East Anglia’s first LEGO Store. The shop is at Units 201A and 201B, and the centre says it can be reached directly from Chantry Square (LEGO; Chantry Place).
Norwich City Council’s retail survey release last week named a LEGO store among the arrivals still to come, without a date. That survey found the city centre’s shop vacancy rate had fallen to 9.8%.
What is on offer on opening days
Chantry Place set out the opening arrangements in a notice on 28 October:
- a free limited edition LEGO tile for customers, while stocks last
- a free LEGO Technic Hot Rod mini build if you spend £35 or more between 29 and 31 October, while stocks last
- a Norwich stamp for your LEGO passport; the passports are free in the store if you do not have one
What is in the store
Chantry Place’s store listing names:
- play tables
- a Pick a Brick wall
- a Build a Minifigure tower
- “Wow” display models
- exclusive sets
LEGO’s store page also lists its first workshop. Visitors can build a LEGO Flower Candle and take it home on Saturday 7 November, 10am to 12pm, and Sunday 8 November, 12pm to 2pm. Check the store page for how to book.
Opening hours
LEGO gives the store’s hours as:
| Day | Hours |
|---|---|
| Monday to Saturday | 9am to 6pm |
| Sunday | 10.30am to 4.30pm |
Those match the centre’s core hours. The store’s phone number is still listed as “TBC”.
What it means for you
- Going today: the store opens at 9am. Chantry Place says its car park opens at 8.30am as usual, with no change to its hours. Use the postcode NR2 1SF for the car park.
- The freebies run out: the tile and the mini build are both “while stocks last”, and the mini build offer ends on 31 October.
- Parking: our Norwich parking guide has the city car park prices and the park and ride sites.
For more ideas for a day in the city, see things to do in Norwich.
Sources
- LEGO Store Norwich, LEGO, read on 29 October 2026, for the opening date and time, the unit numbers, the opening hours, the phone listing and the Flower Candle workshop.
- LEGO Store opening: what you need to know, Chantry Place, 28 October 2026, for the location, car park times and the opening offers.
- Competition to win an exclusive spot at LEGO store preview event, Chantry Place, 8 October 2026, for “East Anglia’s first LEGO Store”.
- LEGO, Chantry Place store listing, for the store’s features.
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